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LOGO REQUISITION FORM
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ABOUT YOUR BUSINESS
1. What is the name of your business?
2. Describe in one sentence your business / service (Difficult, but vital)?
3. If you are not a start-up – what are the reasons you want your logo?
4. What are your business short-term and long-term goals?
5. What do you want your new logo to achieve?
6. Who are your main competitors and how do you differ from them?
7. What do you like or dislike about your competitor’s branding?
8. Who are your potential clients?
9. Where your business will be publicized?
ABOUT YOUR LOGO
1. Do you have specific idea in mind for your logo, please explain?
2. Do you want to use existing brand colors or a particular range of colors?
3. Are there any colors that you do not want to use?
4. Do you have a particular font you would like to use – or the ones you definitely do not want to use?
5. What words should describe your logo?
6. Does your logo have a tag line?
7. Is your tag line to appear with your logo on all your branding?
8. Where will your logo be used (Internet / Print)?
9. What logos do you like and why?
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